We can critique either an existing piece or
a copy deck in progress—it's up to you.
Our team at DKC Marketing can provide an objective review of your direct response package, script, marketing
communications collateral (finance plan, corporate report, brochures, press releases, ads, newsletters, etc.)
magazine ad, catalog copy, book or educational guide.
When you order a Copy Critique, you get a detailed analysis provided in a written report of two or
more single-spaced pages. You will be told what's good about it and what works, what doesn't work, what should
be changed, and how. The critique covers all phases of the written submission and includes specific directions
for revisions and rewriting, even though we do not write or rewrite copy for you under this arrangement.
A Copy Critique is ideal for clients who want a "second opinion" on a piece of copy, or who need new ideas to
inject life into an existing package that's no longer working. It also enables you to sample our services at far
less cost than you'd pay to have us write your copy from scratch.
Learn More about DKC Copy Critique services
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